{"id":9318,"date":"2015-03-31T18:40:40","date_gmt":"2015-03-31T18:40:40","guid":{"rendered":"http:\/\/www.cusjc.ca\/capitalarts\/?p=9318"},"modified":"2015-03-31T18:43:13","modified_gmt":"2015-03-31T18:43:13","slug":"etsy-website-takes-the-hand-out-of-handmade","status":"publish","type":"post","link":"https:\/\/www.cusjc.ca\/capitalarts\/?p=9318","title":{"rendered":"Etsy website takes the \u2018hand\u2019 out of handmade"},"content":{"rendered":"<p>Imagine a store that sells everything. From beeswax candles and embroidered throw pillows to vintage clothing and one-of-a-kind jewelry, it\u2019s all there waiting to be purchased.<\/p>\n<p><figure id=\"attachment_9464\" aria-describedby=\"caption-attachment-9464\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9464 size-medium\" src=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson-300x199.jpg\" alt=\"Etsy CEO Chad Dickerson wrote in an October 2014 blog post that Etsy defines \u201chandmade\u201d as a set of values, not actually making a product by hand, reigniting anger among sellers over the year-old policy change.  Photo Courtesy of Etsy.\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson-300x199.jpg 300w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson-207x136.jpg 207w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson-140x94.jpg 140w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Chad-Dickerson.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-9464\" class=\"wp-caption-text\">Etsy CEO Chad Dickerson wrote in an October 2014 blog post that Etsy defines \u201chandmade\u201d as a set of values, not actually making a product by hand. [Photo courtesy of Etsy]<\/figcaption><\/figure>The store is real, and it\u2019s online; you don\u2019t even have to leave your living room. It\u2019s called Etsy, and since its inception in 2005, the Brooklyn-based online marketplace has been esteemed as the best place to buy and sell unique vintage and handmade goods from around the world. From the beginning, \u201chandmade\u201d was the key word: Etsy sellers had to make the products themselves, with an exception for curators of vintage items. However, in October 2013, the company changed its seller policies to allow the use of outside manufacturers, thus taking the \u201chand\u201d out of \u201chandmade.\u201d<\/p>\n<p>Although <em>Wired<\/em> business reporter Liz Stinson calls the policy change \u201ca fundamental shift in the company\u2019s DNA,\u201d Etsy never intended it as such. The changes were meant to relieve sellers whose businesses had grown so much they could no longer handle production on their own. The old policies regarding manufacturing were unclear, leaving many sellers to avoid the use outside assistance\u2014subsequently stunting their businesses growth\u2014for fear of having their store shut out by the site.<\/p>\n<p>Despite the change, Etsy CEO Chad Dickerson wrote in a blog post October 15 that \u201cthe one-person shop is still the heart of Etsy, and one-of-a-kind items, vintage treasures, and craft supplies all have a place in our marketplace.\u201d Many of these one-person shops, however, saw it as a betrayal of Etsy\u2019s original values, a blasphemous shift in ideology.<\/p>\n<blockquote><p>The policy change has allowed sellers to flood the site with mass-produced merchandise.<\/p><\/blockquote>\n<p>A number of sellers also complained about knockoffs, and multiple stores selling the same \u201cone-of-a-kind\u201d product; one Ottawa-based seller, who also shops on the site, described looking for a purse and finding three images, side by side, of the same bag. Most of these sellers saw it as a sign it was time to pack up and move on.<\/p>\n<p>In the weeks and months after Etsy announced these changes, Stinson says the Australian e-commerce site Zibbet saw its transactions double, as the site positioned itself an alternative to Etsy. Zibbet was opening its arms to those \u201cpissed off\u201d sellers looking for a new home.<\/p>\n<p>Stinson says, \u201cPeople were like, \u2018What the f*@k? If Etsy is not going to uphold this ideal of handmade, then I\u2019m going to go somewhere else that does, somewhere that puts the makers first.\u2019\u201d<\/p>\n<p>The initial outcry faded quickly after the most outraged sellers left the site. But a year later, as the dust settles, the question remains: Has Etsy passed the point of no return?<\/p>\n<h2>Little guys are losing<\/h2>\n<p>Samantha Brazeau-Wilson, who runs Birch Jewelry on Etsy, says she doesn\u2019t like to think so, but has doubts about how long she can wait for proof the company\u2019s decision was the right one; she says she saw her sales plummet after the policy changes, and they still haven\u2019t bounced back.<\/p>\n<p>\u201cThere are many benefits from supporting the handmade community, but not everyone sees the advantages,\u201d she says. \u201cIt comes down to convenience, availability, and price. Someone who uses an outside manufacturer will more than likely come out on top over someone who takes the time and effort to create something themselves.\u201d<\/p>\n<p>This crafting-disadvantage is not the only drawback of the company\u2019s new handmade policy. Sellers must apply to Etsy\u2019s Integrity, Trust &amp; Safety team to have their chosen manufacturer approved, and while the company does review the seller\u2019s role in the design process and their relationship with the manufacturer, Etsy does not vet the manufacturer themselves. It is the seller\u2019s responsibility to choose the type of manufacturer they\u2019ll partner with. This gap in the policing of manufacturers has allowed sellers to flood the site with mass-produced merchandise.<\/p>\n<p>If Etsy sellers and manufacturers are caught falsifying their product by the Integrity, Trust &amp; Safety team, their store will be shut out. But according to a number of sellers, there is no system in place to prevent such sellers from opening a new store under a different name.<\/p>\n<p><figure id=\"attachment_9431\" aria-describedby=\"caption-attachment-9431\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9431 size-medium\" src=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-300x300.jpg\" alt=\"With Etsy purists always on the hunt for now-scarce handmade jewelry, the Blue &amp; Grey Ombr\u00e9 Paper Rose Earring Gift Set is one of Brazeau-Wilson\u2019s best sellers.  [Photo \u00a9 Samantha Brazeau-Wilson]  \" width=\"300\" height=\"300\" srcset=\"https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-300x300.jpg 300w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-150x150.jpg 150w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-38x38.jpg 38w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-186x186.jpg 186w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings-184x184.jpg 184w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Earrings.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-9431\" class=\"wp-caption-text\">Handmade jewelry like this Birch Jewelry earring set has become harder to find on Etsy. [Photo \u00a9 Samantha Brazeau-Wilson]<\/figcaption><\/figure>Brazeau-Wilson says leaving the production standards of the manufacturer in the hands of the seller will likely cause more harm than good. \u201cNot everyone stays faithful,\u201d she says.<\/p>\n<p>Despite sending some users and sellers away, and inviting some not-quite-handmade products in, the policy change has allowed Etsy to become a force to be reckoned with. In 2013, the site went from 800,000 to 1 million active sellers, and from 22 million to 40 million users, with sales totaling over $1 billion US.<\/p>\n<p>Compare those 1 million sellers to the 6,500 on Zibbet in 2013, and it\u2019s easy to see why those who remained after the initial exodus will be sticking with Etsy. According to Stinson, for the site to reach this size and level of financial success, change was inevitable.\u00a0 She says the size difference is unfortunate for a \u201cnew kid on the block\u201d like Zibbet, but says it\u2019s important to remember \u201cit makes a lot of sense to use the platform where more eyeballs can see your stuff.\u201d<\/p>\n<p>Despite the drop in her sales, Brazeau-Wilson says she\u2019s still more likely to make a profit on Etsy because of the huge number of consumers who visit the site. At the end of the day, she says, \u201cthere are still shoppers out there that can appreciate a good handmade product and will pay that little bit extra to support the handmade community. That, to me, is enough.\u201d<\/p>\n<p>Etsy CEO Dickerson wrote in October 2014 that Etsy \u201cknew that not everyone would embrace them,\u201d but believed the changes were essential for the company to continue to thrive. To thrive, Stinson says, a company has to make tough decisions. In Etsy\u2019s case, this meant risking the loss of its authenticity.<\/p>\n<p>\u201cCompanies have to be able to grow in whatever way they see fit, and sometimes that means alienating people,\u201d she says. \u201cIt\u2019s just a fact of life.\u201d<\/p>\n<h2>Same appearance, changed content<\/h2>\n<p>On the surface, the policy change doesn\u2019t seem drastic; the purchasing and shipping processes remain the same, and regular users can still easily find their favourite sellers. But in the 17 months since the change, shoppers have seen a difference in what they put in their carts.<\/p>\n<p><figure id=\"attachment_9423\" aria-describedby=\"caption-attachment-9423\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9423 size-medium\" src=\"http:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab-300x199.jpg\" alt=\"The Etsy Lab in Brooklyn, NY, marks the birthplace of the controversy, as it was the site of the town hall meeting where Dickerson originally announced the policy changes.  [Photo Courtesy of Etsy]\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab-300x199.jpg 300w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab-207x136.jpg 207w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab-140x94.jpg 140w, https:\/\/www.cusjc.ca\/capitalarts\/wp-content\/uploads\/Etsy-Lab.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-9423\" class=\"wp-caption-text\">Simple seeming. The Etsy Lab in Brooklyn, New York. [Photo courtesy of Etsy]<\/figcaption><\/figure>Hillary Allaire, a student at the University of Ottawa, says she started using Etsy in high school, originally supporting a friend\u2019s store and gradually finding local clothing designers she would buy from regularly.<\/p>\n<p>Now, she says, she buys almost exclusively manufactured goods on Etsy. She says she often heads there in search of screen-printed t-shirts with \u201cfunny or stupid things on them,\u201d to wear to concerts or parties where she just needs something \u201cquick and cheap.\u201d<\/p>\n<p>\u201cI know they\u2019re mass produced and the quality isn\u2019t good, but it\u2019s basically the same as going to a store like Forever 21,\u201d she says.<\/p>\n<blockquote><p>\u2018Someone who uses an outside manufacturer will likely come out on top.\u2019 \u2013 jewelry maker Samantha Brazeau-Wilson<\/p><\/blockquote>\n<p>The policy change has not ruined all aspects of Etsy. Etsy is still the site where you can buy beeswax candles, embroidered throw pillows, vintage clothing and one-of-a-kind jewelry. But now you can also buy purses mass-produced in Malaysia or Indonesia. The one thing you won\u2019t find, however, is the eclectic, community feel Etsy built its empire on.<\/p>\n<p>When he announced the policy changes to a room full of Etsy sellers in fall 2013, Dickerson said Etsy \u201cis all about creative people building businesses, connecting people through commerce, and making items that have stories behind them. Etsy is not just another e-commerce site, and we never will be.\u201d<\/p>\n<p>But following the policy changes, Etsy has become the store that has everything, just like eBay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online emporium\u2019s decision to abandon its original \u2018handmade\u2019 mandate has boosted sales\u2014at the expense of what made the site great to begin with.<\/p>\n","protected":false},"author":87,"featured_media":9377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all"],"_links":{"self":[{"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/posts\/9318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9318"}],"version-history":[{"count":36,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/posts\/9318\/revisions"}],"predecessor-version":[{"id":10369,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/posts\/9318\/revisions\/10369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=\/wp\/v2\/media\/9377"}],"wp:attachment":[{"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cusjc.ca\/capitalarts\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}