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CBC and product placement

Posted by cwaddell under All, Media Commentary

Christopher Waddell

The commercialization of public broadcasting continues this time though through product placement of TD Canada Trust bank branches and signs in CBC dramatic and comedy series. Read all about it here.

As the news release states:

“In the hit comedy series Being Erica, Erica’s (Erin Karpluk) GF’s BF Anthony (Mark Taylor) manages a TD CanadaTrust branch and speaks at a TD corporate function. And on Little Mosque on the Prairie, William Thorn (Brandon Firla) blows into town as the new reverend and visits the local branch in Mercy to determine whether the church has enough funds to throw a bash for the townspeople. On the family drama Heartland, the bank makes cameo appearances in three episodes.”

And what are the differences and distinctions between public and private broadcasting in Canada?

Christopher Waddell is acting director of the School of Journalism and Communication at Carleton University. He is a former reporter, Ottawa bureau chief, national editor and associate editor of the Globe and Mail and a former CBC-TV parliamentary bureau chief and executive producer-news specials for CBC TV News.